creating intelligent
design solutions in
not-for-profit and
ethical business sector


logos and branding

health and social

care of the environment

development agencies

newsletters and

design for print

training packs


editorial and copywriting

multi-lingual projects


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Jane Fricker
em associates
Ariel House
36a Highworth Road
N11 2SH

(020) 8373 0276



      Working for the public sector

We have worked for a number of government agencies, especially in the area of health and social care.


When the Care Standards Act came into force, the National Care Standards Commission was set up by the UK Government to inspect and enforce good care in homes for vulnerable elderly, children and adults across England. Every care home was required to (re)register and we were commissioned to design and produce the new and comprehensive care homes registration pack.

We applied intelligent typography and layout to the form content to ensure ease of use and accessibility.

The existing logo and brand colours were developed to produce an exciting pack design and clear, user-friendly forms.

Branding was also applied to the commission’s Business Plan and staff magazine.

West Euston regeneration bid

When the NCSC was reformed as the Commission for Social Care Inspection, we rebranded the forms in the new corporate identity.