creating intelligent
design solutions in
not-for-profit and
ethical business sector

web design and


editorial and copywriting

logos and branding


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Jane Fricker
em associates
Ariel House
36a Highworth Road
N11 2SH

(020) 8373 0276



      Design for print and beyond   

From Caxton letterpress to Indigo digital print, the same requirements of readability, logical layout and motivational graphics exist.

Print v web — or Mohammed and the mountain
People are more likely to flick through a newsletter sent specially to them, than to take the trouble to seek out your news on the web. They will only actively search for information when they want to. In the age of the web, print still works better in certain circumstances.


This review was printed on 100% recycled paper, using existing case study photography.

Design and print on plastic packaging










Virtually every household in the South of England has received this door drop. Printing millions of copies on polythene needed a sound understanding of two-colour print — our redesign uses minimal typography and copywriting to produce an effective mailing in a competitive environment.