creating intelligent
design solutions in
not-for-profit and
ethical business sector

logo design and
     branding — Art Speaks

logo design and
     branding —
other logos

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Jane Fricker
em associates
Ariel House
36a Highworth Road
N11 2SH

(020) 8373 0276



      Logo design and branding — R&RA

The Relatives and Residents Association’s (R&RA) previous logo was ‘home-made’ and looked old fashioned and unprofessional. The charity’s name didn’t really explain what they do — to support and advise older people in long term care and campaign for improved standards.

em was commissioned to rebrand the organisation's identity: we created a new logo using the (far more contemporary) abbreviation and charity’s strapline to neatly explain
R&RA’s work and to bring the organisation into the 21st century.


Leaflet aimed at multi-cultural home users


Working ideas for logo



The rebranding exercise also included setting up design and typographical styling for briefing papers, leaflets and longer reports.

Information paper (above) and report (right)