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design solutions in
not-for-profit and
ethical business sector


audiovisual packaging

education and training


health and social care

government agencies

briefing papers and
     information reports

charities and trusts


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Jane Fricker
em associates
Ariel House
36a Highworth Road
N11 2SH

(020) 8373 0276



      Training packs

‘The Brief Case’ is a multi-item pack of training materials for Department of Health inspectors. The content focuses on enforcing the regulations in health and social care settings.

The design brief for the pack was that the content should be accessible and visually attractive, and also photocopiable. This was achieved through clear layout, good typography, innovative use of the client’s own family snapshots (no budget for special photography), and creative use of two-colour printing.

em supplied complete project management from design concept of text and packaging, through print of all elements and manufacture of the polypropylene case to delivery, on time for the government launch.

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The pack consists of:

• a two-colour 112-page handbook, half-Canadian ring-bound

• 8-page large format news sheet

• 24 laminated checkcards

• hardback notebooks for recording evidence

• silk-screen printed polypropylene case