creating intelligent
design solutions in
not-for-profit and
ethical business sector


logo design and branding               — Art Speaks

logo design and branding               — R&RA

logo design and branding      — other logos

charities and trusts

education and training

health and social

care of the environment

independent publishers


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Jane Fricker
em associates
Ariel House
36a Highworth Road
N11 2SH

(020) 8373 0276



      Brand implementation

The NCSC logo and corporate colours were developed in the design and production of their registration forms and pack.




When the NCSC was reformed as the Commission for Social Care and Inspection, we rebranded the forms for the new corporate identity.


The original Great Ormond Street Hospital Children's Charity door drop collection envelope was poorly designed, and the message it was trying to convey was confused and badly organised.

We were commissioned to create a new, professional, eye-catching design incorporating the charity's famous logo. The pack had to stand out on the householder's mat, and to work in two colour printing to keep costs down.

The redesigned sacks stand out on the pavement from normal bin bags and to deter theft.

We also rationalised and rewrote the text, keeping the main message clear and uncluttered.